Rylee + Cru Collective Rewards: A Loyalty Program for Kids' Clothing
The Rylee + Cru Collective offers a multi-tiered loyalty program for its brands (Rylee + Cru, Quincy Mae, and Noralee). Members earn points based on spending and engagement (social media follows, reviews), with higher tiers (Trendsetter, Icon, Insider) providing increased earning rates, exclusive products, and free shipping. A key feature is the 'Treet' platform, which allows customers to trade in used items for store credit, helping offset the high cost of premium children's clothing.
Loyalty Tiers and Benefits
The program features four levels: Enthusiast (Free), Trendsetter ($500 lifetime spend), Icon ($1,000 lifetime spend), and Insider ($3,500 annual spend). Higher tiers offer more points per dollar spent, larger 'Collective Cash' rewards, and perks like early access to sales and VIP support.
Earning and Redeeming Points
Points can be earned through purchases, social media engagement, and referrals. Redemption is straightforward: - 500 points = $5 off 1000 points = $10 off 1500 points = $15 off 2000 points = $20 off 3000 points = $30 off. 3000 points can also be used for a 15% discount on orders over $200. 4000 points = $40 off 5000 points = $50 off 6000 points = $60 off.
The Treet Trade-In System
Through the Treet platform, customers can trade in outgrown items for 100% of the resale value in store credit. This system is designed to help parents manage the high cost of premium clothing while reducing environmental impact. Trade-in credits can be stacked with seasonal sales for significant savings.